Let’s Do It World Conference 2020

23– 26 January 2020 in Tallinn, Estonia

Conference supported by

About the conference

The Let’s Do It World (LDIW) Conference 2020 will take place at Nordic Hotel Forum and be the meeting point for the LDIW global network. We get together to share, learn, grow and celebrate the success of World Cleanup Day 2019.

Country leaders and team members, partners, supporters and believers from around the globe are welcome to attend this event.

At the Conference 2020, we will look at the past and present of our movement, but will focus on creating a strategy for the future and steer the organisation together towards a sustainable model.

As World Cleanup Day is a big part of our movement, we are going to address the learning points from there, showcase the most interesting and powerful national movements and hear how partners incorporated World Cleanup Day into their sustainability practices.


100 speakers from 80 countries

Our speakers

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Jüri Ratas is the Prime Minister of the Republic of Estonia since 23 November 2016. 

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Colm Flynn

Colm is an award-winning Irish radio and TV presenter with a passion for telling stories and he will be our host and moderator at the Conference. You will know Colm as one of the hosts of WCD 2018 and 2019. 


Jens Rupp

Jens leads the global environmental sustainability strategy of Philip Morris International. Much of Jens’ work focuses on combating cigarette butt littering, the environmental issue most material to the tobacco sector.

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Charlie Felgate

Charlie Felgate is the Vision Leader for Decathlon United, a leading sports retailer with over 1700 stores in 57 countries. Charlie encouraged team mates from all over the world to take part in WCD in 2018 and 2019, involving 24000 participants worldwide. 

Melissa Nackev1

Melissa Nacke

Melissa Nacke is an environmental specialist at the Association of Arctic Expedition Cruise Operators (AECO). Melissa leads AECO’s Clean Seas project which aims to combat marine plastic pollution on Arctic expedition cruise vessels.


Gunter Pauli

Gunter Pauli is challenging the green movement to do better, to do more. His famous book “Blue Economy 3.0” is a collection of solutions that have the power to reinvent communities and cities.

Ben Lecomte

Ben Lecomte

Ben Lecomte is a marathon swimmer, ocean advocate, entrepreneur, and motivational speaker. Ben uses his ocean expeditions as a unique mode of communication to bring attention to marine environmental issues.

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Sybil Bullock

Sybil is the Global Brand Audit Coordinator at Break Free From Plastic and will be telling us why brand audits are necessary and how they help us create more sustainable industries.


Carina Van Uffelen

Carina works at the Plastic Soup Foundation, an NGO based in Amsterdam. She is part of the communications team and responsible for a variety of digital content and she also creates content for Plastic Soup Foundation campaigns. 

Marjun Fuglo

Marjun Fuglø

Marjun Fuglø works at  Plastic Change – a Danish organisation fighting plastic pollution. Marjun works with behavioral psychology and communication, growth hacking and how to increase the awareness of plastic pollution.


Khalid Boudali

Khalid Boudali

Khalid Boudali represents the African Union and will tell us of the challenges and solutions available on the continent for better waste management.


Heidi Solba

Heidi Solba, as President and Head of the Global Network, works to serve one of today’s fastest growing civic movements, Let’s Do It World. She has strategic and practical experience in HR Management, with 17 years of experience working on development programs and leadership capacity building.

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Cesar Jung-Harada

Cesar Jung-Harada is a French-Japanese environmentalist, educator and entrepreneur with a designed education based in Hong Kong with a global reach. 

kathleen rogers


Kathleen Rogers, President of Earth Day Network, has worked for more than 20 years as an environmental attorney and advocate, focusing on international and domestic environmental public policy and law. 



Sylvie Motard

Sylvie Motard, the deputy director of UNEP Europe, has over 25 years of experience in the field of environment and sustainable development within the United Nations system and the European Union institutions.

Amy McPherson

Amy McPherson

Amy McPherson is the project coordinator for Plan A.Earth – a community and data-driven platform in the fight against climate change.

Kelly, Brittany Olivia

Brittany KelLY

Brittany Kelly is an Outreach and Engagement Coordinator with the UN SDG Action Campaign. She supports the team in mobilizing networks and providing direct assistance to partners in the campaign’s core initiatives.


Lucia Kelnarova

Lucia Kelnarova leads is a a global environmental NGO called TrashOut. Her areas of expertise are mainly fintech and cleantech/greentech.

Jop Blom

Jop Blom

Jop Blom is an international serial social entrepreneur with over 20 years of experience in empowering CSR partnerships, social entrepreneurship & innovation beyond borders.

Andre Dzikus

Andre Dzikus

Andre Dzikus, from UN-Habitat will tell us about the UN Waste Wise Cities Campaign. 

Kaur Lass

Kaur Lass

Kaur Lass is a long-time entrepreneur and co-founder of Wellness Orbit – the world’s first fully digital mental wellness gym for teams.

Jaka Kranjc

Jaka Kranjc

Jaka Kranjc has been a full-time environmentalist since 2009 in one of the most successful Slovenian environmental NGOs, Ecologists without Borders Association.

Sovann Nou

Sovann Nou

Sovann Nou is the World Cleanup Day leader in Cambodia and has been actively tackling waste problems in his country since he was a teenager as he used to live near sewage reservoir filled with all kinds of trash.


Joyce Msuya

Joyce Msuya is the Deputy Executive Director of UNEP. She has more than 20 years of experience in international development strategy, operations, knowledge management and partnerships, across Africa, Asia and Latin America.


Joyce Msuya

Joyce Msuya is the Deputy Executive Director of UNEP. She has more than 20 years of experience in international development strategy, operations, knowledge management and partnerships, across Africa, Asia and Latin America.

3 days full of growing, learning, networking and celebrating

Venue: Nordic Hotel Forum. Tallinn, Estonia

Conference will be hosted and moderated by Colm Flynn

The Program

Thursday, 23.01.2020


12.00 – 19.00 Welcome at the airport. Info desk open at the hotel.

15.00 -18.00 Recycling deposit system tour. Pre-registration required. Bus leaves at 14.30 from in front of the hotel. 

19.00 – 22.00 Welcome reception at Urban Bar. Welcome from Heidi Solba, President of LDIW and Meelis Münt, Secretary General of the Ministry of Environment of Estonia

Friday, 24.01.2020

World Cleanup Day

08.00 – 09.00 Breakfast for delegates staying at the Conference hotel.

09.00 – 09.20 Opening Ceremony. Greetings from the Estonian Prime Minister Jüri Ratas and the President of Let’s Do It World Heidi Solba.

09.20 – 11.00 Celebrating World Cleanup Day 2019 – success stories from across the globe:

– Overview of World Cleanup Day 2019. Heidi Solba, Estonia

– How has engaging 10% of the nation changes the country? Aijan Chynybaeva, Kyrgyzstan

– What is the secret to engaging 9 million people? Agustina Iskandar, Indonesia

– How to start a shift in society together with the government? Sovann Nou, Cambodia

– Why does the USA need WCD? Steve Jewett, Bill Willoughby, USA

– The power of media to change the world. Maria Mikova and Viktorya Barzanova, Bulgaria

– How to make cool cleanups! Mart Normet, Estonia

 How to engage the fashion industry in World Cleanup Day? Vincenzo Capasso, Italy

– How the expedition cruise industry can contribute to the fight against plastic marine litter? Melissa Nacke, Association of Arctic Expedition Cruise Operators

11.00 – 11.30 Coffee break

11.30 –  12.20 Sustainability Forum with partners: how to tackle global challenges? 

 Challenges and solutions in Africa. Khalid Boudali, African Union

 Earth Day – 50 years for the environment. Kathleen Rogers, Earth Day

 Emotional communication: “sexyfying”  sustainability is the solution. Massimiliano G. Falcone

12.20 – 13.00 Panel discussion: how to tackle global challenges together? 


Khalid Boudali, Deputy Presiding Officer of African Union

Kathleen Rogers, the President of Earth Day

Heidi Solba, the President of Let’s Do It World

Sylvie Motard, UNEP Deputy Director for Europe

Moderator: Siim Vahtrus, Speaksmart

13.00 – 14.00 Lunch

Stretch and exercise led by NATO soldiers

14.00 – 14.30 Sustainability Forum with partners: what are the biggest challenges towards sustainability in 2020?

– Jens Rupp, Philip Morris International

– Charlie Felgate, Decathlon

Sybil Bullock, Break Free From Plastic

14.30 – 15.30 Panel discussion with partners: what is greenwashing and how to create real sustainable change? 


Jens Rupp, Philip Morris International

Charlie Felgate, Decathlon

Sybil Bullock, Break Free From Plastic 

Moderator: Johannes Tralla

15.30 – 16.00 Coffee break

16.00 – 17.30 Parallel Sessions: 

 How can partners can contribute to gather 5% of the population for World Cleanup Day? Facilitators Anna Gril and Virginie Guerin.

– Sustainable world begins from inner wellness. Facilitator: Kaur Lass.

– How to get funds and build partnerships? Facilitators: Jop Blom, Amy McPherson, Melanie Toxler.

– How to make cool campaigns that engage media attention? Facilitators: Mart Normet, Andrew Whitfield.

17.30 – 18.30 Summary of the day and group photo.

19.00 – 23.00 Gathering for networking at Urban Bar.

Saturday, 25.01.2020

Impact hack

08.00 – 09.00 Breakfast for delegates staying at the Conference hotel

09.00 – 10.30 Keynote Session: Let’s change the world together.

– UN Waste Wise Cities Campaign. Andre Dzikus, UN-Habitat

– Decade of action. What’s in it for civic movements? Brittany Kelly, UN SDG Action Campaign

– Meet the man who swam through the Great Pacific Garbage Patch. Ben Lecompte.

– How can technology and innovation save the world? Cesar Harada, Director of Scoutbots

– Tech companies for a greener future: introducing the Green Pledge. Luukas Ilves.

– How to empower our green activities: a new crowdfunding platform. Henri Laupmaa, Yelena Žovnikova, Piret Klea-Velleste, Founders of Earth Restore

– How to launch a transition towards a clean and sustainable world? Martin Noorkõiv, CEO of Domus Dorpatensis

– Greenkayak for a sea and rivers without trash. Janek Pohla, Tahe Outdoor

Let’s swap and save the world. Heikki Laidma, Ove Musting, founders of Smartswap

10.30 – 10.50 Coffee break

10.50 – 11.00 – Blue Economy: the model of innovation for sustainability. Gunter Pauli. 

11.00 – 11.30 Impact Hack: idea pitching. 

11.30 – 13.00 Parallel sessions:

 Impact Hack session. Facilitator: Külliki Kesa.

– How to launch a transition towards clean and sustainable World? Facilitator: Martin Noorkõiv

 Great Global Cleanup to celebrate the 50th anniversary of Earth Day Network. Facilitator: Kathleen Rogers 

– How to organise a successful World Cleanup Day? Facilitator: Nora Cukaj


13.00 – 14.00 Lunch

14.00 – 15.30 Impact hack session continued.

Plan A – The first action platform that predicts where and how climate change will hit the hardest. Amy McPherson, Project Coordinator of Plan A.

14.00 – 15.30 Parallel sessions: 

– How to launch a transition towards clean and sustainable World? continued, Facilitator: Martin Noorkõiv

– How to start with Keep It Clean Plan? Success stories. Facilitator: Kadri Kalle

– How can citizen science save the world? Waste mapping and brand audit. Facilitators: Kadri Maripuu and Lucia Kelnarova.

15.30 – 16.00 Coffee break

16.00 – 17.30 Open space workshops. Facilitator: Helena Traub 

17.30 – 18.30 Summary of the day

20.00 – 23.00 World Cleanup Day Award Ceremony and dinner at Fotografiska Tallinn. This includes a visit to explore Mandy Barker’s photo exhibition about sea waste “Sea of Artifacts”.


Sunday, 26.01.2020


08.00 –09.00 Breakfast for delegates staying at the Conference hotel

09.00 – 13.30 Sightseeing tours. Old town tour and nature tour to the bog

09.00 – 12.30 LDIW General Assembly: LDIW 2019 overview, strategy 2020, elections of the LDIW Board

12.30 – 13.00 Closing Ceremony

13.00 – 14.00 Lunch

14.00 – 16.00 Regional Gatherings

*The program is subject to change.


Marta Torres

Registration, visa and other questions: marta.torres@ldiw.org

One participant from each country can attend free of charge, including accommodation, food and local transport.

Participation fee for all other participants is 400€ per person. This covers food  and accommodation for 23-26 January.

We kindly ask you to arrange your own travel to and from Tallinn and your own visas. Please contact us if you need an invitation letter to attain a visa at marta.torres@ldiw.org. 

We encourage everyone to look for sponsorship and help from your local partners in finding funding to help cover the transport and participation costs. Please let us know if we can help 
you regarding this.


To get the best flights to Tallinn, we advise you to start looking for tickets soon. Good connections to Estonia are via Lufthansa, Polish Airlines (LOT), Air Baltic, etc. Closest alternative airports are Helsinki, Stockholm and Riga. There is a regular ferry and bus service to Tallinn from those cities. St. Petersburg and Moscow could also be options for those coming from East or from Asia.

It has happened too often that someone could not come because of a missing visa. Please apply for your visa now! We will be provide you with an official invitation letter upon your request. If needed, 
please send your request with your passport information (full name as is in passport, number of passport, expiry date) and embassy contact to marta.torres@ldiw.org.

Accommodation will be provided from 23–26 January. If you want to stay longer or come to Estonia earlier then we ask you to pay for the extra nights yourself. We suggest looking for accommodation here. 

The participants of the Conference will be staying in double rooms, sharing with another participant. In case you have any special requirements on with whom to share/not to share the room with please send the request to marta.torres@ldiw.org before 10th of January 2019.

If you wish to have a private room, a fee of 150€ applies for a single room and the request has to be sent to marta.torres@ldiw.org before 10th of January 2019 as well.

For 23rd – 26th January the Tallinn public transportation is free for you. Please print or download QR codes below for validating your travel.

1. QR code for printing

2. QR code for using on your phone

Please use the front door validator with the QR-scanner when entering public transport.  


Get to know Estonia


Learn about the history of this small Baltic country, see the UNESCO heritage old town and take in the museums, cafes and parks the city has to offer.